Known doesn't launch the way software launches. It launches one city at a time, and it either has people in it or it doesn't. So we made two films instead of one. The first went out ahead of Valentine's Day, into the single week of the year when every person in the audience is already thinking about exactly the thing Known solves. The second marked the San Diego opening, made for a city that had heard about the app, but now gets to see it work firsthand.