Odessia
Brand Film Trailer
A travel app introduced as a myth rather than a product.
about
Odessia needed a trailer, not a launch video. We wrote the app as a goddess: a voice that has been guiding travellers for a very long time and has only recently taken this particular form. The narration begins as a human describing a trip and, mid-sentence, becomes Odessia's.
Shot on the California coast (Point Reyes) to speak to the mythology without a single visual effect. The script went through eleven versions before we found the sentence to break on, which is the part of the process most people don't see.
5.5 million views across platforms
deliverables
Hero trailer
Social cutdowns
App Store preview cut
JACObson + niswender
menu
close