Roon
Launch Campaign

A film for the people holding everything together while somebody else is sick.
about
Roon exists for the moment after a serious diagnosis, when the questions outnumber the answers. The internet, in its current state, is the worst possible place to look. We made the film about the person standing next to the patient, the one taking notes, making calls, and not being asked how they're doing.
The piece is built on hands: holding, writing, waiting, steadying. Forty-two shots, ordered by location so a tonally heavy day stayed efficient and the performances stayed protected.
deliverables
Brand film
Caregiver-focused vertical cuts
Stills





JACObson + niswender
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